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Travel Issue 46
Travel
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Making inroads

Combining their love of cycle friendly Spain and the outdoor life, Geoff Norris and Maggi Jones have built up a successful business that also puts something back into their new community

Publication date: Jul/Aug 2007

Restricted Story

Three years ago Geoff Norris and Maggi Jones flew into Madrid from Guatemala, got on their bikes, and cycled to Alhama de Granada, a historical town set in the rolling plains between the Sierra Nevada and the Sierra de Tejeda y Almijara. At 470km, this was the cycling equivalent of a short stroll compared to their usual trips: Mexico to Guatemala, London to Turkey, and Cairns to Sydney, Australia. This time, though, Geoff (from London) and Maggi (from Toronto) were not on extended holiday. This time they had come to stay. Two years earlier they had bought a tumbledown cortijo in Alhama. Now, they unpacked their tiny two-man tent and set up camp on the grounds. Their plan, to start their own cycling tour company in accordance with the philosophy of sustainable tourism – tourism that is educational and that benefits the communities visited, while having a low impact on the environment and local resources.

Cycling Country is now in its third season, the business is expanding, they are running tours in Portugal as well as all over Andalucía, and they are on their way to becoming a private limited company. Things are going better than they ever imagined. But it hasn’t been easy. “We have never worked so hard,” says Geoff, “and we both ran our own businesses in the UK.” This is not a complaint, “We are doing exactly what we want to do,” stresses Maggi, “We love the outdoor life and the cycling culture in Spain. We came here to set up a business and to make an income. You can’t sit back. You just get on with it.”

 

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Starting up

Tips for setting up a tourism-related business

1. Do not underestimate the time and money involved in setting up a business.

2. Differentiate yourself from the competition.

3. Take a long hard look at yourself – in a service-based industry you have to be “on” all the time. Have you got the right personality?

4. Try out your activity holiday/B&B on friends and family first. Their feedback will be crucial.

5. Be above board. Pay your taxes. You wouldn’t cheat in the UK, so why come here and do it?

6. If you are buying a tall building (an office block, for example), make sure you contract builders who are insured.

7. Hire a lawyer to draw up a contract of completion between you and the builders.

8. If you can, rent first. This gives you time to look around and also to see how you might fit in – or not – with your local community.

Cycling Country

Choose from a wide range of cycling possibilities in this fascinating part of Spain

Geoff and Maggi offer a whole range of tours from 10-day trips discovering Moorish Andalucía to the four-day Quiet Paths Weekender to the one-day Alhama Day Explorer. They also offer five-day self-guided tours around the Granada-Alhama area. For more information, check out their excellent website at www.cyclingcountry.com

  • Cycling Country
  • Calle Salmerones 18,

    Alhama de Granada, 18120

    info@cyclingcountry.com

    Tel / Fax: +34 958 360 655

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